JOBS_ Digital Advertising and Web site Supervisor, Cicerone Press

Function abstract

An thrilling alternative to hitch our group and make a big effect. Your confirmed potential to realize leads to digital advertising and marketing (with a core of SEA, search engine marketing, e mail advertising and marketing and web site CRO) could have an essential place inside our unbiased household enterprise.


Cicerone Press is a number one writer of trusted guides for walkers, trekkers, mountaineers and cyclists. Our 370 guides span the UK, Europe and far of the world, and are bought in lots of nations, in specialist and common retailers, in addition to on-line.

Our pleasant group of 18 relies in Kendal on the sting of the Lake District. We work intently with our authors, copyeditors, printers, distributors, retailers and media and plenty of others within the outside group.

We imagine in offering the absolute best guides and repair to our prospects and taking care of our authors and suppliers. We’re a supportive and pleasant group, the place your concepts can flourish.

What the function is accountable for

Web site:

Systematically enhancing web site efficiency in keeping with Web site Technique and annual Advertising Plans

Specifying every undertaking intimately to make sure exterior builders will ship high quality work on schedule

Overseeing the graceful operating of web site operations from Cicerone’s perspective: orders, down time, on-site communications, and so on

search engine marketing:

Delivering measurable enhancements to search engine marketing

Coordinating search engine marketing and web site supplies throughout the group

Writing, collating, buying or modifying further supplies to boost search engine marketing efficiency


Planning and creating digital promoting campaigns to assist paid-for search and purchasing outcomes on platforms reminiscent of Google Adverts and Google Procuring

Guaranteeing campaigns are worthwhile and persistently improved upon


Analysing and presenting advertising and marketing efficiency utilizing UA, GA4 and Information Studio

Shopper e mail advertising and marketing and web site members:

Sending and optimising common client newsletters

Implementing e mail advertising and marketing processes to help in buyer retention

Utilising e mail advertising and marketing platforms to reply to buyer journeys

Rising publication subscriber numbers and web site membership

Customer support:

Coping with prospects’ web site points by e mail and telephone and liaising with our warehouse (it is a shared accountability amongst a number of members of the group)


Creating and managing content material advertising and marketing

Reporting on client behaviour, tendencies, and so on

Advertising planning

Video content material administration (not creation)

Different marketing-related actions as acceptable

Your expertise and expertise

You’ll have ample technical understanding and undertaking administration expertise of internet sites/ecommerce websites. You may be performance-driven with a monitor document of accelerating web site guests, publication subscriptions and income over a sustained interval. As a efficiency marketer you’ll have stable expertise in:

profitable and worthwhile search engine promoting

enhancing an organisation’s natural search rankings

enhancing a web site’s CR, and a deep understanding of the elements that influence conversions

the usage of related analytics and knowledge presentation instruments

operating bespoke and automatic e mail campaigns reminiscent of onboarding campaigns and client newsletters.

Extra fascinating expertise:

CRM and segmentation

Customer support

Expertise in advertising and marketing technique

Content material advertising and marketing (blogs, movies, podcasts, and so on) creation and copywriting expertise

Cellular advertising and marketing

Your private attributes




Enterprise-minded, with clear understanding of how digital advertising and marketing matches with the corporate’s targets

Understanding of your return on time/capital funding

Efficiency and results-driven

Collaborative, and capable of work with different members of the group to ship outcomes

Confirmed aptitude for recognizing and initiating enhancements, and in studying and upskilling your self

Match with our core values: caring, trusting, enhancing, adventuring

A eager curiosity within the outside

Wage and easy methods to apply

It is a full-time function, with our places of work based mostly in Kendal, with a hybrid working coverage (within the workplace three days per week).

Purposes by 17 February 2023. Responses to Joe Williams at No businesses please.

seventeenth February